# Elevated — AiR-ESS Gummies
## Stand-up mylar pouch · 101.6 × 127 mm + 50 mm bottom gusset

Print release built on the die from the factory template you supplied
(`101.6X127+50MM(1).pdf` — the one carrying Higher Forms' Blue Razz artwork),
and matched to the Krea render your customer approved.

Review + downloads: **https://elevated-gummies-review.pages.dev**

Two options in the box: **A** with the AiR-ESS wording, **B** without.

---

## 🔴 NOTHING GOES TO PLATE UNTIL THESE ARE ANSWERED

Every one of these is a fact about your product or your market. None of them is
guessed in the artwork — each is a labelled, dimensioned **empty reserve** on
the pack, so the layout already holds the right amount of room.

| # | Open item | Where |
|---|-----------|-------|
| 1 | **The die is unverified for this order.** Geometry is lifted 1:1 and correctly, but that template is Higher Forms' tooling. A die is per-order — get the plant's confirmed dieline for **your** PO. | whole job |
| 2 | **Piece count · net weight · total THC per pack.** | back, left column reserve |
| 3 | **Ingredients + allergen declaration.** Comes from the final formulation. | back, left column reserve |
| 4 | **Statutory symbol + warning wording.** 35.2 × 19 mm reserve, deliberately empty. Symbol, wording and minimum size are set by the market of sale — your counsel fills it. | back, bottom centre |
| 5 | **Real GTIN.** Barcode carries `0123456789012`. | back, bottom right |
| 6 | **COA URL.** QR points at `reallyelevated.com/coa/`. | back, bottom left |
| 7 | **"10mg THC each" and "100% Live Sauce Infused"** are carried over **verbatim from your approved render**. They are claims, not decisions I made — confirm them. | front spec line, back header |
| 8 | **"CONTAINS THC" triangle** reproduces the symbol already on your AiR-ESS cartons. It is not a statutory mark I have verified **for edibles** in your market. | front badge |
| 9 | **Wordmark provenance.** The *Elevated* script was re-vectorised from the 558 px web PNG. Clean vector now, but send the AI/EPS if it exists and I'll swap it for perfect edges. | everywhere |
| 10 | **Foil.** The template's fourth layer is 烫金 (hot stamp). In this direction the script prints as **white ink**, so the foil plate carries only the script as an *optional* upgrade. Say if you want it, and in which colour. | foil plate |

---

## The one decision

Identical in every respect except one word, in the same slot, at the same size.

- **A — with AiR-ESS:** *Elevated* script + **AIR-ESS GUMMIES**
- **B — without:** *Elevated* script + **GUMMIES**

Your approved render is option A. Worth knowing that AiR-ESS is the name of the
dual-chamber *vape device*, so on a gummy it describes nothing — B keeps
*Elevated* as the master brand over both categories. Both are built and
print-ready; it's a brand call, not a design call.

---

## Die geometry — measured, not eyeballed

Pulled out of the template's cyan dieline layer with a PDF vector parser
(1:1, 2.8346 pt/mm).

| Feature | Value |
|---|---|
| Printed face (front & back) | **101.6 × 127.0 mm** |
| Bottom gusset | **101.6 × 50.0 mm** |
| Top seal band | 0 → **20.0 mm** |
| Zipper centreline | **26.5 mm** |
| Header band foot | **33.0 mm** |
| Tear notches, both edges | **14.0 → 16.0 mm**, **2.5 mm** deep |
| Factory safe area | **5 mm** sides and bottom |
| Bleed added | **3 mm** all round |

### The bottom 21 mm of the front is not a display surface

A 50 mm gusset opens into a base about 43 mm deep, and the film that forms that
base comes out of the **bottom of the printed front panel**. Measuring arc
length down the pouch profile:

> **Everything below y ≈ 105.7 mm curves under and becomes the base.** The
> visible face on a filled bag is about **106 mm** of the 127 mm panel.

The layout finishes at **105.5 mm** — the CONTAINS THC and MADE IN MAINE badges
sit just above that line. An earlier version had them at 108–118 mm, i.e.
printed on the underside where a regulator inspecting the display panel would
not find them. The 3D mockup is what surfaced it; the flat proof looked fine.

---

## Print specification

Clear laminate film with a full opaque white underprint, **minus the window**.

| Plate | Carries | Coverage (front) |
|---|---|---|
| **CMYK** | 4-colour process artwork | — |
| **WHITE** | opaque underprint, flood **with the window knocked out** | 90.6 % |
| **SPOT UV** | gloss varnish on the splatter frame and hero type | 18.9 % |
| **烫金 FOIL** | optional — *Elevated* script only | 1.4 % |

**The window is 89.6 × 12 mm of bare film.** It is knocked out of the white
plate *and* the varnish — ink or gloss over a window is the one thing that
stops it being a window. The varnish knockout is grown 0.3 mm so it clears on a
live press. Spot UV also never touches the foil: varnish over a hot stamp lifts
it, and the pre-flight enforces zero shared pixels.

**Locked ink builds** — the press should hit these numbers, not whatever a
generic RGB→CMYK table produces:

| Colour | Hex | C | M | Y | K |
|---|---|---|---|---|---|
| Field (near-black violet) | `#1C0B30` | 85 | 95 | 0 | 55 |
| Tagline panel | `#241338` | 84 | 93 | 0 | 42 |
| THC triangle red | `#E03127` | 0 | 90 | 90 | 0 |
| Codes (barcode, QR) | `#000000` | 0 | 0 | 0 | **100 — K only** |

The six spectrum accents are keyed too; exact builds are in
`separation-report.json` beside the TIFFs. **Max TAC 276.5 %**, nothing over
300 %. Barcodes separate K-only so they don't fringe on misregistration.

**Type** — Clash Display and Satoshi, embedded as subsets. Nothing below
**6 pt**. **Barcode** — EAN-13 at **80 % = 29.83 mm**, the GS1 minimum for a
retail symbol, drawn as vector rectangles rather than a bitmap.

---

## What's in the folder

```
out/PRINT-RELEASE/
  A_with-AiR-ESS/airess-gummies/
    FACTORY-SPREAD__….pdf   ← send this. 1624.7 × 316 mm, the template's own grid
    DIELINE-CHECK.pdf       ← artwork with the die drawn over it, for your eye only
    artwork/     front|back|gusset __CMYK.pdf
    separations/ front|back|gusset __WHITE|SPOT-UV|FOIL-plate.pdf
    cmyk-tiff/   635 dpi TIFFs + separation-report.json
  B_no-AiR-ESS/airess-gummies/   … identical structure
```

All panel PDFs are **1:1, vector, zero raster images**, fonts embedded.

---

## What I checked, and how

`build/qa.py` — all passing, measured off the built files rather than trusting
the source:

1. **Type floor** — every text span read back out of the PDF; nothing under 6 pt.
2. **Safe area** — every span inside the factory's 5 mm box.
3. **Barcode** — rendered pixels decoded back module by module: **95/95**.
4. **Plates** — white flood is a true flood minus the window; UV and foil sit
   inside it; **UV ∩ foil = 0 px**; UV never lands on the window.

Every locked ink build was round-tripped through the written TIFF and came back
to its exact target.

**Not checked:** anything in the open-items table. Those are facts about your
product, not properties of the file.

**Note on the gummy image:** the pile visible through the window in the proofs
and mockups is a generated photo, there so the window isn't a white hole. It is
**not part of any print plate** — the window is bare film.

---

## Changing things

```bash
cd build
python3 build_release.py airess-gummies   # panel PDFs + plates
python3 build_spread.py  airess-gummies   # the factory sheet
python3 build_cmyk.py    airess-gummies   # CMYK TIFFs + report
python3 build_proofs.py                   # proof sheets
python3 qa.py                             # pre-flight
python3 build_site.py                     # the review portal
```

All product copy lives in one place: `build/brand.py` (`FROM_RENDER`). Change a
value there and rebuild — the layout re-flows and the QA re-proves it.
